Boulder City Chamber of Commerce Partners with Travel Nevada

The Boulder City Chamber of Commerce has been selected by Travel Nevada as one of six destinations in the state to be part of a new program to encourage destination tourism. The program, called Destination Development Destination (3D), will assist the city in developing a 10-year destination plan. Jill Rowland-Lagan, Chief Operating Officer of Boulder City of Commerce provided the following information:

Boulder City is one of six destinations chosen by Travel Nevada to build its local tourism economy through an innovative new program and ultimately share in a one-time $2 million federally funded grant program.

To give residents a chance to weigh in on possibilities, The Boulder City Chamber of Commerce is hosting a 90-minute listening session at 6:00 pm on Wednesday, October 11, at the Elaine K. Smith Center – 700 Wyoming Street. All are welcome to attend and share their thoughts in a session facilitated by a professional consulting team provided by Travel Nevada.

Light refreshments will be served by Chilly Jilly’z.  Attendees are welcome to stay afterward to learn more about Travel Nevada's new Destination Development Demonstration (3D) Project from Cortney Bloomer, Destination Development Manager for Travel Nevada.

The 3D Project is providing Boulder City with a customized 33-week planning process to create a 10-year destination plan. Once the plan is complete, the Boulder City Chamber of Commerce   will have a chance to apply for hundreds of thousands of dollars in funding to bring the concept to life.

All six destinations were chosen in a competitive process last fall that attracted 16 applicants. Projects selected for development include guided experiences on tribal lands, a new Carson Valley arts and culture corridor, and a wide range of outdoors and heritage experiences in Nevada's vast landscapes. Boulder City's destination plan is set for completion this April.

The 3D project jumpstarts Travel Nevada's brand-new focus on destination development to expand the state's tourism infrastructure and build rural economies by attracting more traveler spending.  “The Destination Development programming will assist rural communities fill in the gaps that currently exist.  It will more formally prepare their tourism efforts allowing for everyone to row in the same direction.  It will also better leverage Travel Nevada’s rural marketing grant awards meant to attract and extend room night stays in Nevada.  The result is a vastly better tourism experience and more responsible use of tax dollars for the entire State of Nevada”, stated Commissioner Jill Lagan, of the State of Nevada Commission on Tourism.

To guide the 3D planning work, Travel Nevada selected Better Destinations, a Denver-based consultancy led by former Colorado state tourism director Cathy Ritter. The Better Destinations team also includes Mitch Nichols, president of Nichols Tourism Group in Bellingham, Wash., and Carl Ribaudo, president and chief strategist of SMG Consulting in South Lake Tahoe.

This is an exciting opportunity to showcase our wonderful city and the surrounding area to visitors. We're looking forward to seeing some of YOUR suggestions at the meeting on October 11!